Activities and Contents
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- Unit 1: Retailing
- 1 - Retail Industry Profile
- 2 - Brick-and-Mortar Retail
- 3 - Nonstore Retail Operations
- Unit 2: Marketplace Strategy
- 4 - Marketing Research
- 5 - Targeting the Market
- Unit 3: Product, Place, and Price
- 6 - Merchandise Planning
- 7 - Purchasing and Inventory Control
- 8 - Pricing Strategies
- Unit 4: Promotion
- 9 - Retail Communication
- 10 - Selling
- 11 - Customer Service Strategies
- Unit 5: Visual Merchandising
- 12 - In-Store Merchandising
- 13 - Online Merchandising
- 14 - Creating an E-tail Website
- Unit 6: Managing the Business
- 15 - Retail Management
- 16 - Working as a Team
- 17 - Ethics and the Law
- 18 - Risk
- Unit 7: Retail Careers
- 19 - Preparing for a Career
- 20 - Job Applications and Interviews