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Marketing Dynamics
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Unit 1: Marketing Dynamics
1 - Introduction to Marketing
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Section 1.1 Review
Section 1.1 Check Your Understanding
Section 1.1 Build Your Vocabulary
Section 1.2 Review
Section 1.2 Check Your Understanding
Section 1.2 Build Your Vocabulary
Chapter 1 Review and Assessment
Chapter 1 Posttest
Chapter 1 Review Your Knowledge
2 - Marketing Plan
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Section 2.1 Review
Section 2.1 Check Your Understanding
Section 2.1 Build Your Vocabulary
Section 2.2 Review
Section 2.2 Check Your Understanding
Section 2.2 Build Your Vocabulary
Chapter 2 Review and Assessment
Chapter 2 Posttest
Chapter 2 Review Your Knowledge
3 - Business Basics
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Section 3.1 Review
Section 3.1 Check Your Understanding
Section 3.1 Build Your Vocabulary
Section 3.2 Review
Section 3.2 Check Your Understanding
Section 3.2 Build Your Vocabulary
Chapter 3 Review and Assessment
Chapter 3 Posttest
Chapter 3 Review Your Knowledge
4 - Ethics and Social Responsibility
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Section 4.1 Review
Section 4.1 Check Your Understanding
Section 4.1 Build Your Vocabulary
Section 4.2 Review
Section 4.2 Check Your Understanding
Section 4.2 Build Your Vocabulary
Chapter 4 Review and Assessment
Chapter 4 Posttest
Chapter 4 Review Your Knowledge
Unit 1 Building the Marketing Plan
Unit Activity Marketing Plan Template
(DOCX, 33 KB)
Unit Activity 1-1 Research Company
(DOCX, 21 KB)
Unit 2: Economics
5 - Economic Principles
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Section 5.1 Review
Section 5.1 Check Your Understanding
Section 5.1 Build Your Vocabulary
Section 5.2 Review
Section 5.2 Check Your Understanding
Section 5.2 Build Your Vocabulary
Chapter 5 Review and Assessment
Chapter 5 Posttest
Chapter 5 Review Your Knowledge
6 - Economic Activity
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Section 6.1 Review
Section 6.1 Check Your Understanding
Section 6.1 Build Your Vocabulary
Section 6.2 Review
Section 6.2 Check Your Understanding
Section 6.2 Build Your Vocabulary
Chapter 6 Review and Assessment
Chapter 6 Posttest
Chapter 6 Review Your Knowledge
7 - Global Trade
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Section 7.1 Review
Section 7.1 Check Your Understanding
Section 7.1 Build Your Vocabulary
Section 7.2 Review
Section 7.2 Check Your Understanding
Section 7.2 Build Your Vocabulary
Chapter 7 Review and Assessment
Chapter 7 Posttest
Chapter 7 Review Your Knowledge
Unit 2 Building the Marketing Plan
Unit Activity 2-1 Research Economic Conditions
(DOCX, 21 KB)
Unit 3: Marketing-Information Management
8 - Marketing Research
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Section 8.1 Review
Section 8.1 Check Your Understanding
Section 8.1 Build Your Vocabulary
Section 8.2 Review
Section 8.2 Check Your Understanding
Section 8.2 Build Your Vocabulary
Chapter 8 Review and Assessment
Chapter 8 Posttest
Chapter 8 Review Your Knowledge
9 - Targeting a Market
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Section 9.1 Review
Section 9.1 Check Your Understanding
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Section 9.2 Review
Section 9.2 Check Your Understanding
Section 9.2 Build Your Vocabulary
Chapter 9 Review and Assessment
Chapter 9 Posttest
Chapter 9 Review Your Knowledge
10 - Understanding the Customer
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Section 10.1 Review
Section 10.1 Check Your Understanding
Section 10.1 Build Your Vocabulary
Section 10.2 Review
Section 10.2 Check Your Understanding
Section 10.2 Build Your Vocabulary
Section 10.3 Review
Section 10.3 Check Your Understanding
Section 10.3 Build Your Vocabulary
Chapter 10 Review and Assessment
Chapter 10 Posttest
Chapter 10 Review Your Knowledge
Unit 3 Building the Marketing Plan
Unit Activity 3-1 Competition Research
(DOCX, 22 KB)
Unit Activity 3-2 Competitive Analysis
(DOCX, 23 KB)
Unit Activity 3-3 Company Assessment
(DOCX, 19 KB)
Unit Activity 3-4 SWOT Analysis
(DOCX, 21 KB)
Unit Activity 3-5 Environmental Scan
(DOCX, 19 KB)
Unit Activity 3-6 PEST Analysis
(DOCX, 21 KB)
Unit Activity 3-7 Global Environmental Scan
(DOCX, 19 KB)
Unit Activity 3-8 Target Market Analysis
(DOCX, 25 KB)
Unit Activity 3-9 Customer Profile
(DOCX, 21 KB)
Unit 4: Product
11 - Product
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Section 11.1 Review
Section 11.1 Check Your Understanding
Section 11.1 Build Your Vocabulary
Section 11.2 Review
Section 11.2 Check Your Understanding
Section 11.2 Build Your Vocabulary
Chapter 11 Review and Assessment
Chapter 11 Posttest
Chapter 11 Review Your Knowledge
12 - Branding
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Section 12.1 Review
Section 12.1 Check Your Understanding
Section 12.1 Build Your Vocabulary
Section 12.2 Review
Section 12.2 Check Your Understanding
Section 12.2 Build Your Vocabulary
Chapter 12 Review and Assessment
Chapter 12 Posttest
Chapter 12 Review Your Knowledge
Unit 4 - Building the Marketing Plan
Unit Activity 4-1 Product
(DOCX, 33 KB)
Unit Activity 4-2 Branding
(DOCX, 21 KB)
Unit 5: Price
13 - Price
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Section 13.1 Review
Section 13.1 Check Your Understanding
Section 13.1 Build Your Vocabulary
Section 13.2 Review
Section 13.2 Check Your Understanding
Section 13.2 Build Your Vocabulary
Chapter 13 Review and Assessment
Chapter 13 Posttest
Chapter 13 Review Your Knowledge
14 - Pricing Products
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Section 14.1 Review
Section 14.1 Check Your Understanding
Section 14.1 Build Your Vocabulary
Section 14.2 Review
Section 14.2 Check Your Understanding
Section 14.2 Build Your Vocabulary
Chapter 14 Review and Assessment
Chapter 14 Posttest
Chapter 14 Review Your Knowledge
Unit 5 - Building the Marketing Plan
Unit Activity 5-1 Marketing Goals
(DOCX, 18 KB)
Unit Activity 5-2 Price
(DOCX, 21 KB)
Unit 6: Place
15 - Place
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Section 15.1 Review
Section 15.1 Check Your Understanding
Section 15.1 Build Your Vocabulary
Section 15.2 Review
Section 15.2 Check Your Understanding
Section 15.2 Build Your Vocabulary
Chapter 15 Review and Assessment
Chapter 15 Posttest
Chapter 15 Review Your Knowledge
16 - Purchasing and Inventory Control
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Section 16.1 Review
Section 16.1 Check Your Understanding
Section 16.1 Build Your Vocabulary
Section 16.2 Review
Section 16.2 Check Your Understanding
Section 16.2 Build Your Vocabulary
Chapter 16 Review and Assessment
Chapter 16 Posttest
Chapter 16 Review Your Knowledge
Unit 6 - Building the Marketing Plan
Unit Activity 6-1 Supply Chain
(DOCX, 19 KB)
Unit Activity 6-2 Purchasing and Inventory Management
(DOCX, 20 KB)
Unit 7: Promotion
17 - Promotion
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Section 17.1 Review
Section 17.1 Check Your Understanding
Section 17.1 Build Your Vocabulary
Section 17.2 Review
Section 17.2 Check Your Understanding
Section 17.2 Build Your Vocabulary
Chapter 17 Review and Assessment
Chapter 17 Posttest
Chapter 17 Review Your Knowledge
18 - Advertising
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Section 18.1 Review
Section 18.1 Check Your Understanding
Section 18.1 Build Your Vocabulary
Section 18.2 Review
Section 18.2 Check Your Understanding
Section 18.2 Build Your Vocabulary
Chapter 18 Review and Assessment
Chapter 18 Posttest
Chapter 18 Review Your Knowledge
19 - Visual Merchandising
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Planogram
(PDF, 112 KB)
Section 19.1 Review
Section 19.1 Check Your Understanding
Section 19.1 Build Your Vocabulary
Section 19.2 Review
Section 19.2 Check Your Understanding
Section 19.2 Build Your Vocabulary
Chapter 19 Review and Assessment
Chapter 19 Posttest
Chapter 19 Review Your Knowledge
20 - Personal Selling
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Section 20.1 Review
Section 20.1 Check Your Understanding
Section 20.1 Build Your Vocabulary
Section 20.2 Review
Section 20.2 Check Your Understanding
Section 20.2 Build Your Vocabulary
Section 20.3 Review
Section 20.3 Check Your Understanding
Section 20.3 Build Your Vocabulary
Chapter 20 Review and Assessment
Chapter 20 Posttest
Chapter 20 Review Your Knowledge
Unit 7 Building the Marketing Plan
Unit Activity 7-1 Promotional Plan Goals
(DOCX, 19 KB)
Unit Activity 7-2 Promotional Mix
(DOCX, 21 KB)
Unit Activity 7-3 Budget
(DOCX, 19 KB)
Unit Activity 7-4 Timeline
(DOCX, 19 KB)
Unit Activity 7-5 Metrics
(DOCX, 20 KB)
Unit 8: Management
21 - Marketing Management
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Section 21.1 Review
Section 21.1 Check Your Understanding
Section 21.1 Build Your Vocabulary
Section 21.2 Review
Section 21.2 Check Your Understanding
Section 21.2 Build Your Vocabulary
Chapter 21 Review and Assessment
Chapter 21 Posttest
Chapter 21 Review Your Knowledge
22 - Soft Skills
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Section 22.1 Review
Section 22.1 Check Your Understanding
Section 22.1 Build Your Vocabulary
Section 22.2 Review
Section 22.2 Check Your Understanding
Section 22.2 Build Your Vocabulary
Chapter 22 Review and Assessment
Chapter 22 Posttest
Chapter 22 Review Your Knowledge
23 - Communication in the Workplace
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Section 23.1 Review
Section 23.1 Check Your Understanding
Section 23.1 Build Your Vocabulary
Section 23.2 Review
Section 23.2 Check Your Understanding
Section 23.2 Build Your Vocabulary
Chapter 23 Review and Assessment
Chapter 23 Posttest
Chapter 23 Review Your Knowledge
Unit 8 Building the Marketing Plan
Unit Activity 8-1 Sales Forecast
(DOCX, 21 KB)
Unit Activity 8-2 Best Opportunities
(DOCX, 19 KB)
Unit 9: Entrepreneurship
24 - Entrepreneurship
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Section 24.1 Review
Section 24.1 Check Your Understanding
Section 24.1 Build Your Vocabulary
Section 24.2 Review
Section 24.2 Check Your Understanding
Section 24.2 Build Your Vocabulary
Chapter 24 Review and Assessment
Chapter 24 Posttest
Chapter 24 Review Your Knowledge
25 - Risk Management
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Section 25.1 Review
Section 25.1 Check Your Understanding
Section 25.1 Build Your Vocabulary
Section 25.2 Review
Section 25.2 Check Your Understanding
Section 25.2 Build Your Vocabulary
Chapter 25 Review and Assessment
Chapter 25 Posttest
Chapter 25 Review Your Knowledge
26 - Business Funding
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Section 26.1 Review
Section 26.1 Check Your Understanding
Section 26.1 Build Your Vocabulary
Section 26.2 Review
Section 26.2 Check Your Understanding
Section 26.2 Build Your Vocabulary
Chapter 26 Review and Assessment
Chapter 26 Posttest
Chapter 26 Review Your Knowledge
Unit 9 Building the Marketing Plan
Unit Activity 9-1 Executive Summary
(DOCX, 19 KB)
Unit Activity 9-2 Bibliography
(DOCX, 22 KB)
Unit Activity 9-3 Appendices
(DOCX, 22 KB)
Unit 10: Preparing for a Career
27 - Planning for Success
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Section 27.1 Review
Section 27.1 Check Your Understanding
Section 27.1 Build Your Vocabulary
Section 27.2 Review
Section 27.2 Check Your Understanding
Section 27.2 Build Your Vocabulary
Chapter 27 Review and Assessment
Chapter 27 Posttest
Chapter 27 Review Your Knowledge
28 - Preparing for Your Career
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Section 28.1 Review
Section 28.1 Check Your Understanding
Section 28.1 Build Your Vocabulary
Section 28.2 Review
Section 28.2 Check Your Understanding
Section 28.2 Build Your Vocabulary
Chapter 28 Review and Assessment
Chapter 28 Posttest
Chapter 28 Review Your Knowledge
29 - Digital Citizenship
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Section 29.1 Review
Section 29.1 Check Your Understanding
Section 29.1 Build Your Vocabulary
Section 29.2 Review
Section 29.2 Check Your Understanding
Section 29.2 Build Your Vocabulary
Chapter 29 Review and Assessment
Chapter 29 Posttest
Chapter 29 Review Your Knowledge
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