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22: Fashion in Review
Why is visual merchandising more effective than flat drawings or photos?
What three advantages does the drawing of planograms allow retailers to accomplish?
What two factors help to determine the value, or sales expectations, of selling spaces within a store?
Where is the most valuable area of every store located and why?
In what three general locations should retailers use face-out presentation of clothing?
In small, midsized, and large stores, where should retailers position feature fixtures, respectively?
Why should retailers display coordinating tops and bottoms together in a wall section?
What are the four main components of all fashion displays?
In a display category grouping, what is a vendor statement?
Where can retailers obtain merchandise ideas for display work?
Why should adjustable lights be set at an angle, across merchandise rather than pointing straight at the goods?
How do retailers use functional props in displays?
What is the purpose of decorative props in displays?
What is the result of the overuse of signs?
What four factors affect the planning of display arrangements?
Name two reasons why city window-shopping has decreased.
Describe two advantages of window displays.
Name three advantages that retail exterior window awnings can provide.
What are the advantages of angling the sidewalls inward toward the back of window displays?
Briefly describe island windows.
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