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18: Fashion in Review
How do good selling skills benefit both the company and its customers?
In what two ways do satisfied customers cause future sales?
Distinguish between the jobs of salesclerk and sales associate.
Briefly describe both the older sales-oriented selling and the newer customer-oriented approaches.
What positive selling attributes do consumers like salespeople to have?
What does the National Retail Federation Foundation offer to retail sales personnel to help them learn essential job skills?
Describe three examples of incentives retailers can use to motivate their sales associates.
Why might a retailer return merchandise to the vendor?
What tasks are included in basic department stocking?
Summarize the use and purpose of hangtags.
Describe two different ways of greeting a retail customer to start the sales process.
Rather than resulting in an immediate sale, what is the approach and greeting intended to do?
What two techniques can help a sales associate classify a customer?
Describe how a sales associate should handle an objection.
What is meant by the term,
closing the sale
?
Summarize at least three specific types of suggestion selling.
In the selling process, what is
bonding
?
What are four of the functions that point-of-sale systems perform?
What do credit processing services check when a card is swiped or inserted into a machine?
When returns are made to a retailer by a consumer, what are the two most common ways of compensating customers for the returned goods?
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