Back
13: Fashion in Review
What must retailers do if research shows that their chosen market is not being satisfied?
Who are retail managers referring to when they talk about
their customer
?
Describe rational behavior in relationship to understanding customer buying motives.
Why can retailers no longer count on higher sales and profits by just opening new stores?
What is meant by merchandise fashion level?
Why might it be necessary or desirable to change a retailer’s image?
What is a company’s product mix?
How do retail space and inventory costs relate to breadth and depth of merchandise assortments?
Summarize what is meant by the
right price
for a product.
What attributes do retailers usually have who use a prestige pricing policy?
What are five reasons why some retailers might be able to adopt a price-cutting policy of pricing below the market?
How have some downtown areas tried to revive their appearance and safety?
What are vertical shopping centers?
What is meant by the statement that shopping centers and malls have reached their saturation point?
Summarize the meaning of market coverage.
What is the basic objective of good interior store design?
Describe four types of sales promotion activities.
What are three advantages that result from corporate consolidation of retail companies?
Summarize three ways retailers can provide shopping efficiency for customers.
What is meant by
joint cross marketing
of the entertainment and retail store segments of malls?
Your Name
Your E-mail
Send yourself a copy
Your Instructor's E-mail
Additional Recipient's E-mail (optional)
Comments
I confirm my input is correct and am ready to submit