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12: Fashion in Review
Is retailing a service business or a manufacturing business? What does it exchange?
Why is fashion retailing so important to all levels of the pipeline?
Which of the five functional areas of fashion retail firms is considered to be the central function?
Describe the retail functional area of store operations.
Summarize the retail functional area of sales promotion.
Why do independent stores have a hard time competing with giant superstores?
Identify at least five customer services or
conveniences
that department stores might offer.
Describe junior department stores.
Are chain stores general or specialized merchandisers?
What are “me too” stores and where are they located?
What type of retail store has shown the largest growth in recent years?
What is mass merchandising?
Regular discount stores sell inexpensive goods that they buy at wholesale prices. Explain the goods that off-price discounters sell, and at what price level they buy them.
Summarize a benefit of the vertical integration of a factory outlet from the manufacturing side and from the retail side.
What type of people are targeted by hypermarkets?
Why do some consumers prefer catalog shopping?
Although direct-mail marketers have low overheads, what expenses have increased for them?
Describe electronic retailing.
What types of products are especially suited for leased departments?
What are three benefits of membership in the National Retail Federation?
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