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9: Fashion in Review
What variables determine the consumer price of garments?
Describe where each of the price market categories of apparel is available to consumers.
Through what means do designers get free publicity in newspapers and magazines?
Name two ways that top RTW design firms have cut costs of collection showings.
Why are RTW collections shown earlier (further ahead of the selling/wearing season) than couture collections?
Describe two new, lower-key ways that designers show their collections to clients and retailers.
What do designer labels in RTW fashion products indicate to retail buyers and consumers?
What advantages does licensing provide for the manufacturers, retailers, and designers that are involved?
In addition to designer licensing, name and describe three other types of licensing.
Briefly describe the main advantage and disadvantage to franchisees in a franchise arrangement.
Name three advantages to franchisors in a franchise arrangement.
What are three reasons why fashion piracy is so common in the U.S. fashion industry?
Name at least four sources of inspiration for new fashion designs.
Describe electronic graphics interchange and 3-D imaging.
Name five major fashion cities around the world.
List at least three criteria that couturiers must meet to be members of the Chambre Syndicale de la Couture.
Name at least two types of textile/apparel goods in which the following countries excel: Italy, Great Britain, Germany, Spain, and Canada.
What are two reasons why Japanese fashions are not usually sold to the lower-priced mass market?
What is the trade association of top U.S. fashion designers?
In licensing agreements, who are the licensees and who are the licensors?
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