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2: Fashion in Review
Why is fashion one of the greatest economic forces in everyday life?
Who encourages fashion movement?
If most fashion items do not wear out, why do consumers buy new clothes?
How many fashion trends can exist at the same time?
Who were most often the trendsetting fashion leaders in past centuries?
Why are most people fashion followers instead of fashion leaders?
List the three theories of how fashion might travel to mass acceptance.
Tell how a style goes through the five stages of the fashion cycle.
Explain the difference between the consumer buying cycle and the consumer use cycle.
What determines the length of time that each style spends in any phase of the cycle?
Give a general example of a long-run fashion and a short-run fashion.
What are the five basic principles of the fashion movement?
After the mid-1900s, how often have current fashion trends recurred?
List three factors that could cause breaks in fashion cycles.
How do consumers show their acceptance or rejection of fashions?
What part does promotion play in the success of already accepted fashions?
Why do fashions usually evolve gradually from one style to another rather than change quickly?
List four factors that speed up fashion movement.
List four factors that slow down fashion movement.
How is the business of fashion different today, compared to the past?
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