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17: Recall Questions
Once you have established the time frame for your budget, you need to determine two other crucial pieces of information. What are they?
Who are potential advertisers in your school community?
Describe five things to do when potential advertisers say no.
On a separate sheet of paper, sketch the typical arrangement of print ads as they would appear on the inside pages of a newspaper.
How is the goal of online advertising different from the goals of print, radio and TV advertising?
How does a static online ad differ from an interstitial ad?
What design elements can be manipulated in a radio ad?
What design elements can be manipulated in a video ad?
What design elements can be manipulated in a print ad?
What design elements can be manipulated in larger online ads, housed on ad servers?
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