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21: Review Questions
List the four major functions of marketing.
Explain the difference between a good and a service. Give an example of each.
List and summarize the five basic areas of marketing.
Describe at least two ways to segment a market.
What is the difference between personal communication and nonpersonal communication?
In the context of promotion, what is
sales
?
What should a business’s brand identity represent?
List the four parts of a marketing plan.
Give four examples of external influences on a business.
Give an example of each of the four main methods of promotion.
List five types of advertising.
What is the purpose of public relations?
Name two types of personal selling that occur in hospitality businesses.
When would a hospitality business use an outside marketing agency?
Why do governments promote tourism?
What are the functions of a convention and visitors bureau?
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