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10: Review Your Knowledge
Describe the marketplace in which consumers purchase goods.
What are some pricing techniques used by businesses to encourage customers to purchase product?
Identify and explain three types of promotion used by businesses.
List and describe some of the advertising techniques used to convince consumers to buy a product.
Provide examples of buying incentives.
Describe the role selling plays in persuading customers to purchase products.
Explain how a consumer can evaluate information about a good or service.
List and explain the steps of the decision-making process as they apply to consumer purchases.
Describe ways to implement a spending plan.
Explain the two categories of product warranties.
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