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4: Review the Facts
Which segment(s) of the textile and apparel industries include(s) market research?
Contrast textile designers and fashion designers.
What is included in fabric finishing?
What information do market analysts provide to textile manufacturers?
What happens during market weeks?
What is fashion merchandising and how does it relate to fashion promotion?
What is the job title of the person who plans sales, schedules in-service meetings for sales associates, and sets the budgets for buyers?
What types of records do buyers need to keep for their stores?
Identify at least four attributes that are most important for fashion models.
Describe the concept of vertical integration and how it applies to a textile or apparel company.
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