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12.2: Build Your Vocabulary
Write a definition for each of the following terms and add it to your personal glossary.
advertising campaign
unique selling proposition (USP)
metrics
creative plan
headline
hook
copy
brand name
logo
tagline
action word
typography
typeface
weight
environmental print
art
layout
white space
signature
Advertising Self-Regulatory Council (ASRC)
Your Name
Your E-mail
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Your Instructor's E-mail
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