19: Know and Understand
Answer the following questions using the information provided in this chapter.
A tool used to help understand what a business has to offer and to plan a successful advertising campaign is referred to as _____.
A. a 4-point media blasting
B. 4 ways to reach your market
C. the top 4 advertising methods
D. the 4 Ps of marketing
The communication aspect of marketing is _____.
A. promotion
B. prominence
C. presentation
D. principle
The manner in which marketing materials are presented to the customer is referred to as _____.
A. presentation
B. preference
C. placement
D. publication
True or False?
The demeanor and attitudes of a company’s employees has little effect on a company’s reputation.
A. True
B. False
True or False?
Battered and dirty equipment may negatively influence a client’s perception of a company.
A. True
B. False
Why would it be advantageous to refer someone to another business that could better serve their needs?
A. It is good to share business with others.
B. It is an effective means of networking.
C. It makes them aware of other local companies.
D. It is not advantageous to do so.
When preparing to meet a prospective client, it is important to _____.
A. bring all necessary materials
B. wear clean, professional clothes
C. err on the side of caution and overdress
D. All of the above.
You can make a good impression when meeting a prospective client by _____.
A. arriving promptly
B. establishing good eye contact
C. greeting with a firm handshake
D. All of the above.
On many commercial projects, the person who represents the company is referred to as the _____.
A. crew foreperson
B. site manager
C. sales representative
D. site specialist
Bids submitted for government jobs are _____.
A. public information
B. closed to the public
C. subject to submission fees
D. reviewed by private companies
Potential jobs that are logistically demanding or requiring additional capital resources may be bid on the _____.
A. lower range to increase profit
B. lower range to reduce risk
C. higher range to reduce risk
D. higher range to reduce profit
On which of the following reasons might a company decide a job would not be beneficial to accept?
A. It would compromise other commitments.
B. It would not help gain entrance into a potential market.
C. It would require too much capital for materials.
D. All of the above.
When giving a visual presentation for a bid, it is best to _____.
A. use long lines of text with bullets
B. stay within the given time limit
C. read the slide text word for word
D. All of the above.
True or False?
A business contract is drawn based on the details in the quote and any additional costs that apply.
A. True
B. False
The business contract element that specifies what each part will be providing and an agreement to uphold the terms of the contract is the _____.
A. terms and conditions
B. time requirement
C. promise to perform
D. intention and form
The business contract element that explains what each party will gain from the business arrangement is referred to as _____.
A. consideration
B. intention
C. formation
D. contraction
True or False?
When there is more than one person involved in decision making, it is essential to determine who will be the primary contact for future communication to prevent issues due to miscommunication.
A. True
B. False
True or False?
The foreperson is responsible for communicating with the client and ensuring all work is performed to their satisfaction.
A. True
B. False
True or False?
The account manager is at the job site daily to manage the working crew.
A. True
B. False
True or False?
Clients who are content with your company’s landscape work are more likely to recommend your company to other people.
A. True
B. False
A detailed work timeline for a maintenance contract specifies tasks are to be performed _____.
A. over periods of time
B. on specific dates
C. before the hottest part of the day
D. at specific hours of the day
True or False?
A landscape company should not compromise a solution to a customer’s complaint if the issue is due to the customer’s neglect.
A. True
B. False
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