Activities and Contents
Use the table of contents and the corresponding practice activities to access chapter related pretests, e-flash cards, matching activities, and posttests. The data files are also available below.
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- Unit 1: Marketing Dynamics
- 1 - Marketing and You
- 2 - Marketing Basics
- 3 - Business Basics
- 4 - Marketing Plan
- 5 - Ethics and Social Responsibility
- Unit 2: Dynamics of the Economy
- 6 - Economic Principles and Systems
- 7 - Market Forces and Economic Indicators
- 8 - Business Cycles and the Role of Government
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9 - Global Trade
Pretest E-Flash Cards Matching Activity Vocabulary Game Posttest
Marketing Plan Activities
Unit Activity 2-1 Economic Conditions (DOCX, 19 KB) - Unit 3: Marketplace Dynamics
- 10 - Marketing Research
- 11 - Competition
- 12 - Targeting a Market
- 13 - Business-to-Consumer (B2C) Marketing
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14 - Business-to-Business (B2B) Marketing
Pretest E-Flash Cards Matching Activity Vocabulary Game Posttest
Marketing Plan Activities
Unit Activity 3-1 Competition (DOCX, 20 KB) Unit Activity 3-2 Competitive Analysis (DOCX, 22 KB) Unit Activity 3-3 Company Assessment (DOCX, 17 KB) Unit Activity 3-4 SWOT Analysis (DOCX, 20 KB) Unit Activity 3-5 Target Market Analysis (DOCX, 22 KB) Unit Activity 3-6 Customer Profile (DOCX, 20 KB) - Unit 4: Product Dynamics
- 15 - Products and Services
- 16 - New Product Development
- 17 - Branding
- Unit 5: Price Dynamics
- 18 - Price
- 19 - Price Strategies
- Unit 6: Place Dynamics
- 20 - Place
- 21 - Purchasing and Inventory Control
- Unit 7: Promotion Dynamics
- 22 - Communication Process
- 23 - Promotions
- 24 - Advertising
- 25 - Visual Merchandising
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26 - Personal Selling
Pretest E-Flash Cards Matching Activity Vocabulary Game Posttest
Marketing Plan Activities
Unit Activity 7-1 Promotional Plan Objectives (DOCX, 19 KB) Unit Activity 7-2 Promotional Mix (DOCX, 21 KB) Unit Activity 7-3 Electronic Promotions (DOCX, 19 KB) Unit Activity 7-4 Budget (DOCX, 18 KB) Unit Activity 7-5 Calendar (DOCX, 18 KB) Unit Activity 7-6 Action Plan (DOCX, 18 KB) - Unit 8: Dynamics of Marketing Managment
- 27 - Management Skills
- 28 - Marketing Management
- Unit 9: Professional Development Dynamics
- 29 - Planning for Success
-
30 - Preparing for Your Career
Pretest E-Flash Cards Matching Activity Vocabulary Game Posttest
Marketing Plan Activities
Unit Activity 9-1 Executive Summary (DOCX, 18 KB) - Unit 10: Dynamics of Entrepreneurship
- 31 - Entrepreneurship
- 32 - Risk Management
- 33 - Business Funding