Activities and Contents
Use the table of contents and the corresponding practice activities to access chapter related pretests, e-flash cards, matching activities, and posttests. The chapter glossary and data files are also available below.
Unit 1: Entrepreneurship
1: Entrepreneurial Careers
2: Business Plan
3: Ethics and Social Responsibility
Unit 2: Explore the Opportunities
4: Local and Global Opportunities
5: Market Research
6: Business Ownership
Unit 3: Building the Business
7: Site Selection
8: Legal Issues
9: Business Funding
Unit 4: Examining the Four Ps of Marketing
10: Product, Price, and Place
Chapter Glossary
Checkpoint Solutions
- 10-2 Price
- 10-3 Place
- 10-4 Business Plan Notes
Checkpoint Solutions
Data Files
- 10-1 Product- 10-2 Price
- 10-3 Place
- 10-4 Business Plan Notes
11: Promotion and Selling
12: Marketing Plan
Unit 5: Managing the Business
13: Management Functions
14: Human Resources Management
15: Purchases and Inventory Management
16: Risk Management
17: Financial Management
Unit 6: Expanding and Exiting
18: Business Growth
19: Exit Strategies
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